Case Study: Mariposa Training with IGX
Senior Care Industry

Transforming Senior Care Education: From Struggling Sales to 5-Figure Months

How Mariposa Training scaled their senior care courses from niche offerings to global bestsellers, achieving consistent five-figure monthly revenues.

Book a Strategy Call
Mariposa Training Desktop
$10,000+
Generated
90 Days
Time Frame

90 Days to Success: Results That Speak Volumes

In just 90 days, we helped Mariposa Training transform their senior care courses into a global success story.

549%
Sales Boost
Shifting our overall strategy resulted in a sales increase of more than five times
+182%
Conversion Rate
Optimizing every step of the funnel nearly doubled our conversion rate
01 — Initial Situation

“We Have the Courses, But How Do We Scale?”

Keith, the visionary founder of Mariposa Training, approached us at the close of 2023 with a pressing concern. Despite having an extensive library of senior care courses, the team struggled to break into the broader market.

02 — Our Approach

Crafting a Funnel That Speaks to Seniors — and Sells

We began by narrowing the niche and refining the brand identity to resonate with the senior care audience. A streamlined sales funnel was built starting mid-January 2024, designed to guide prospects from awareness to enrollment with minimal friction and maximum trust.

03 — The End Result

Scaling Success: High Volume, High ROAS

The transformation rested on three core pillars: acquisition, funnel optimization, and customer retention. Together, these drove consistent five-figure months and positioned Mariposa Training as a leader in senior care education.

$17,300
MMR
549%
Growth
+182%
Conversion
90
Days

Expert Coach & Course Marketing

Verified Success: Ad Campaign Insights

Expert Coach & Course Marketing

Do You Still Have Questions in Mind?

Promoting your online course has never been easier with the right strategies. Whether through paid ads or organic social media, the key lies in showcasing the hidden value of your course. It's not just about exposure; it's about crafting a compelling message, using branded visuals, and structuring your marketing effectively.

We believe in crafting a successful project from top to bottom, ensuring every detail aligns with the overall vision. With years of experience working with hundreds of creators, we've developed specialized frameworks for course creators and coaches, all with one goal in mind: conversion.

Successful creators share a common trait: they provide immense value to their audience. The right funnel, strategy, and branding can transform that value into wisdom and wealth. With a well-crafted approach, you can attract and engage students effectively.

Our best results come from two main environments: Meta (Facebook, Instagram, WhatsApp, Threads) and Google (Gmail, Google Display, Search, YouTube). TikTok is also a powerful platform.

We believe in long-term success. Even with a full-stack team and efficient program, you'll need to invest some personal time and commitment. Schedule a call with our sales team to get a clear understanding of the costs.

Start Enrolling Consistent Students in Just 30 Days

Take the first step towards transforming your course into a thriving success.

1
2
3

Schedule a Growth Call

Book a call to discuss your goals and create a tailored success plan.

Design Your Strategy

Access models proven to achieve six-figure success for creators.

Partner with Experts

Work with vetted marketing experts to optimize your growth and results.

Book Your Discovery Call