Case Study: HL's Journey with IGX
Wellness Industry

How a Wellness Training Platform Generated $202,569+ in 6 Months.

Learn how we took this wellness course creator from being stuck in a plateau to generating $202,569 in just 6 months!

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Holisticourses Desktop
Holisticourses Mobile
$202,608
Money Generated
180 Days
Time Frame

Rapid results. Sustainable growth.

In just 6 months, we helped Holisticourses generate over $202k in revenue from low-ticket offers, selling over 2,200 units. Here are the latest numbers:

3.4x
ROAS
Return on ad spend indicating high marketing efficiency and effective campaigns.
10k
Students
A strong and engaged student base, highlighting the reach and impact.
$1.1m
Revenue
Total revenue generated, reflecting overall business performance.
Before - Landing page Before - Course page
01 — Initial Situation

“We’re losing money on our advertising investment.”

After seeing some initial success following their launch, Holisticourses were having trouble monetizing their online courses. With thousands of dollars spent on Google and Facebook Ad campaigns, they struggled to turn a profit.

New funnel design New landing page
02 — Our Approach

A branded experience built for conversions.

To improve the performance of Holisticourse's online courses, we first focused on their landing page and website. We created a new site on WordPress specifically adapted to their niche within the French market. Our team focused on enhancing the visual design and copywriting to improve the landing page's quality and build trust with potential customers, leading to a healthy conversion rate of 2.7%.

Next, we optimized their existing ad campaigns by providing clear and understandable copy that quickly got to the point. We also incorporated vibrant branding to grab attention and removed non-essential design elements.

Our first campaign ran on Instagram and Facebook, using Campaign Budget Optimization (CBO) and Dynamic testing to achieve the best cost per acquisition and cost per click while narrowing down the target audience.

In addition to targeting cold traffic in France, Belgium, and Switzerland, we launched retargeting ads featuring testimonials for users who had already seen our ads. We also created a Custom Audience to show ads to lookalike audiences based on people who had interacted with our ads.

Ad Creative 1 Ad Creative 2 Ad Creative 3 Ad Creative 4 Ad Creative 5 Ad Creative 6 Ad Creative 7 Ad Creative 8
03 — The End Result

Targeted ads attract more students at lower costs.

In just 6 months, we helped Holisticourses generate over $202k in revenue from low-ticket offers, selling over 2,200 units. Here are the latest numbers:

$202,608
Money Generated
3.4x
ROAS
10k
Students
$1.1m
Total Revenue

Expert Coach & Course Marketing

Verified Success: Ad Campaign Insights

Expert Coach & Course Marketing

Do You Still Have Questions in Mind?

Promoting your online course has never been easier with the right strategies. Whether through paid ads or organic social media, the key lies in showcasing the hidden value of your course. It's not just about exposure; it's about crafting a compelling message, using branded visuals, and structuring your marketing effectively.

We believe in crafting a successful project from top to bottom, ensuring every detail aligns with the overall vision. With years of experience working with hundreds of creators, we've developed specialized frameworks for course creators and coaches, all with one goal in mind: conversion.

Successful creators share a common trait: they provide immense value to their audience. The right funnel, strategy, and branding can transform that value into wisdom and wealth. With a well-crafted approach, you can attract and engage students effectively.

Our best results come from two main environments: Meta (Facebook, Instagram, WhatsApp, Threads) and Google (Gmail, Google Display, Search, YouTube). TikTok is also a powerful platform.

We believe in long-term success. Even with a full-stack team and efficient program, you'll need to invest some personal time and commitment. Schedule a call with our sales team to get a clear understanding of the costs.

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