Wellness Course Case Study - $202K in 6 Months - IGX Growth
Wellness Course

How A Wellness Course Generated $202,569+ In 6 Months

A wellness creator stuck in a plateau. We rebuilt the offer, funnel, and paid ads system around a webinar, and turned a struggling launch into a $1.1M enrollment machine.

See If You Qualify
$202,608
Revenue Generated
180 Days
Time Frame
2,200+
Units Sold
The Results

Rapid Results. Sustainable Growth.

In 6 months, we helped this wellness course generate over $202K in revenue and build the foundation for $1.1M in lifetime course sales. Here are the numbers:

3.4x
ROAS
Return on ad spend across the full webinar funnel.
10K
Students
A strong, engaged student base built through paid traffic.
$1.1M
Total Revenue
Lifetime course revenue from the system we built.
01 / Initial Situation

"We're losing money on our advertising investment."

After early launch traction, this wellness course had hit a wall. Thousands of dollars were going into Google and Facebook ads with no clear path to profitability.

The traffic was coming. The buyers were not. The course was good. The sales environment was broken.

Original landing page
02 / Our Approach

A branded experience built for conversions.

We rebuilt the funnel around a single goal: turn cold traffic into students through a controlled webinar sales event.

New funnel pages, sharper copywriting, vibrant branding, a clear conversion path. The landing page hit a healthy 2.7% conversion rate. The ads were rewritten with direct-response hooks instead of vague brand content.

Rebuilt funnel
03 / The End Result

Targeted ads attract more students at lower costs.

The first campaign ran on Instagram and Facebook using Campaign Budget Optimization (CBO) and dynamic creative testing to find the lowest cost per acquisition.

Cold traffic in France, Belgium, and Switzerland was paired with retargeting using testimonial-driven ads for users who had already engaged. A custom audience flowed into lookalike targeting.

In 6 months: $202K in revenue from low-ticket offers, 2,200+ units sold, and a system that kept compounding into $1.1M.

$202,608
Revenue Generated
3.4x
ROAS
10K
Students Enrolled
$1.1M
Total Revenue
FAQ

Real Answers, No Filler

No. "Profitable Webinar Funnel" describes the system we build: a webinar funnel designed to generate registrations, show-ups, booked calls, buyers, and revenue through paid traffic. Actual results depend on your offer, market, proof, price point, audience, fulfillment, and ad budget.

No. If your course is already selling, we build the webinar funnel to scale what works. If it is newer, we build to validate the offer, messaging, and paid traffic economics first.

Minimum $50/day on Meta ads. More budget gives us faster data, but the first goal is to test the funnel and find the bottleneck.

Yes. We write the video ad scripts, you record them, and we edit your footage into Meta-ready ads.

Most funnels can be built and launched within 30 days if you provide assets and record videos quickly.

Ready For Results Like These?

Book your Webinar Funnel Audit. Bring your offer. We'll show you where the funnel is leaking and what needs to be built next.

See If You Qualify

Best fit for course, coaching, certification, or community offers with at least $50/day for Meta ads.